Travel enthusiasts use social media to revitalize tourism in Jordan – ZAWYA
AMMAN – As the Eid Al Fitr holiday approaches, travel enthusiasts have welcomed the government’s recent decision to lower tourist entry fees for Arab nationals to the same level as for Jordanian citizens.
Abdelrahman Al Muhid, the founder of the Let’s Go to Jordan campaign, said: “Jordan has a good reputation abroad and many people from the Gulf States are expected to visit Jordan.”
When asked how he runs his tourism advertising campaign while living in a foreign country, Muhid said that social media plays a huge role.
“Tourism flows into the rest of the country’s sectors. It strengthens markets and supports local businesses and the economy in general, ”he told the Jordan Times on the phone.
“During the uncertain times of the pandemic, people seek refuge in domestic tourism as a stress relieving and refreshing activity,” Dolly Dib, a travel blogger, told the Jordan Times.
“We take for granted many things that foreigners enjoy when they visit the country. Local tourism gives you a great sense of appreciation for the sites you visit, ”she added.
Social media also provides a platform for tour guides affected by the impact of the pandemic crisis on the industry.
“Social media has allowed us to work with travel bloggers looking for ways to promote Jordan and access its websites during the pandemic,” said Fadi Abu Jaber, a Jordanian tour guide
“We act as a link between visitors and local businesses, helping tourists design accommodation and transportation to enrich their experience,” Abu Jaber told the Jordan Times.
Expatriates in the UK also help promote domestic tourism.
“I started to document my travels when I moved abroad with the aim of keeping the fond memories of my life as an expat,” says Natalie Snider, co-founder and director of “Coulture Trips”.
“Social media has been especially helpful during the pandemic in letting people live vicariously when they can’t travel themselves,” Snider, a US citizen, told the Jordan Times.
Kasem Hato, a full-time traveler and travel content creator, aims to enrich Arabic content in tourism.
“I believe that before you go on a trip outside your country, you have to discover your own,” Hato told the Jordan Times.
“Many people dream of visiting Jordan. We have to take the privilege of being here already and try to see the beauty of our country, ”he added.
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