Top Cruising Influencers Q1 2021: Top People And Companies To Follow – Ship Technology
Based on research from GlobalData’s influencer platform, Ship Technology named ten of the most influential people and companies in the cruise industry on Twitter in the first quarter of 2021.
Biggest Influencers In The Cruise: The Top Ten In The First Quarter Of 2021
1. Hi-Class Magazine (@HiClassMag)
Hi Class Magazine is a travel and lifestyle website and online extension of the print publication Hi Class Living Magazine, founded in 1984. It includes information on luxury travel experiences, travel destinations, cultural events and products. It also includes press conferences, events, and product shows that introduce new travel destinations, restaurants, and products to customers.
Twitter followers: 31,012
GlobalData Influencer Score: 100
Latest update: When the big cruise lines plan to sail again #travel https://t.co/Zsoy7cjmOG
– Hi Class Mag (@HiClassMag) March 13, 2021
Cruise Addicts is an online resource for cruise enthusiasts. It has everything to do with cruises, including breaking news, ship reviews, cruise ship employment, offers, tips, and details on high and river cruises. The website also has a cruise tracking feature that informs travelers of their upcoming voyages and helps identify passengers traveling on the same ship.
Twitter followers: 23,537
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GlobalData Influencer Score: 93
MSC Seaside starts sailing the Mediterranean https://t.co/yhnmA1qeTg #cruise #travel #vacation #cruiseaddict #cruiseaddicts #cruises
– Cruise addicts (@CruiseAddicts) March 7, 2021
3. Porthole Cruise Magazine (@PortholeCruise)
Porthole Cruise Magazine is a travel magazine focused on cruises. It is available at the kiosk in printed form and as a digital online subscription. It provides the latest information and news on cruises, global cruise trends, travel tips, videos, ship reviews, and cruise travel lifestyle hacks. The magazine also provides updates for cruise lines, including cancellations, vaccination requirements, and sailing dates.
Twitter followers: 21,700
GlobalData Influencer Score: 78
Costa Cruises announced today that they have a new schedule to resume operations and we couldn’t be more excited! #CruiseNews #Travel #Vacation #CostaCruises #CostaSmeralda #Italy #TravelItalyhttps: //t.co/aUj9wvdHz3
– Porthole Cruise and Travel (@PortholeCruise) March 22, 2021
4. Don and Heidi (@EatSleepCruise)
Don and Heidi are cruise bloggers and travel experts and own the blog eatsleepcruise.com. The website covers everything about cruise travel, including cruise tips and deals, port information, cruise and hotel reviews, and cruise restaurants and drinks. It also features the latest cruise news to help cruise enthusiasts plan their cruise vacation.
Twitter followers: 7,689
GlobalData Influencer Score: 76
Cruise update: @crystalcruises announces #COVID19 vaccination is required for #cruises.
Will other major cruise lines ask for this? #Cruising #cruiseships
All details can be found here: https://t.co/oJruFck64u pic.twitter.com/h5ufSgnScb
– Don and Heidi, “DB & The Princess” (@EatSleepCruise) February 19, 2021
5. Mary McKenna (@MaryTourAmerica)
Mary McKenna is a cruise expert and CEO and founder of Tour America, an Irish travel company founded in 1995. The agency organizes cruises in multiple locations through its Cruise Holidays brand, including in the United States, Canada and Mexico. The team of experts guides and informs customers about a variety of offers, products, travel destinations and news about cruises.
Twitter followers: 5,310
GlobalData Influencer Score: 75
“Green Pass” – Royal Caribbean announces first “fully vaccinated” cruises in May https://t.co/4m6Ut0FRxv
– Mary McKenna (@MaryTourAmerica) March 8, 2021
6. Emma Cruises (@emmacruises)
Emma Cruises is a cruise blogger who started her blog emmacruises.com in 2016 to dispel common misconceptions about cruises. The website now includes a variety of cruise-related information, including tours, reviews, and tips on budget travel. She has appeared on BBC radio as a travel expert and has been featured in prominent newspapers and travel websites.
Twitter followers: 8,517
GlobalData Influencer Score: 71
This is exciting! I haven’t tried Fred Olsen yet, maybe 2021 will be my year. What do you think? Have you crossed with Fred Olsen? 😀❤️ https://t.co/OIg1EX1jxf
– EmmaCruises ⚓️ (@emmacruises) March 17, 2021
7. Danielle (@CruiseMiss)
Danielle is a cruise blogger who contributes to her blog, cruismiss.com. The website includes Danielle’s travel experiences, cruise news, travel destinations and the various cruise lines she has sailed on. It also provides useful travel links that direct cruise enthusiasts to cruise forums, cruise reviews, transportation services, vacation and hotels, tourism boards, restaurants, travel insurance and marine conservation organizations.
Twitter followers: 10,125
GlobalData Influencer Score: 71
A major construction milestone in the future of British cruising was marked when @pandocruises cut the first piece of steel for the new Arvia ship ➡️ https://t.co/Db2Sco9Hnc 😍⚓ #cruise #Arvia pic.twitter.com/eGjUaiujZJ
– Danielle (@CruiseMiss) February 22, 2021
8. James Walker (@CruiseLaw)
James Walker is a maritime attorney and advisor with Walker & O’Neill law firm. He is also the editor of Cruise Law News, which covers everything related to crime, news, deaths, injuries, safety, and assaults on passengers and crew on cruise lines.
Walker is often questioned about fires, mishaps, and disasters on the high seas. He also posts comments on the cruise industry on the company’s Facebook page.
Twitter followers: 12,782
GlobalData Influencer Score: 68
Stock Rewards During a Deadly Pandemic? Carnival Executives Thrive While Crew Members Fight https://t.co/1SF2hYHq5A @CarnivalPLC laid off thousands and on leave last year, but #cruise CEO + paid $ 13,000,000 mostly in stock bonuses, despite billions of dollars of losses pic.twitter.com/ fjDqLs17Ha
– James (Jim) Walker (@CruiseLaw) March 13, 2021
9. Laura Pedlar (@cruiselifestyl)
Laura Pedlar is a cruise blogger specializing in food, destinations, and cruises. She has created her own blog called cruiselifestyles.co.uk, where she shares useful tips and information on cruises, ships, health and food.
Pedlar also hosts the Cruise Hour, a chat show focused on the cruise industry that brings passionate cruise lines and first-time cruises together to share cruise tips, ideas, and experiences.
Twitter followers: 3,730
GlobalData Influencer Score: 67
Do you love trying out the specialty restaurants on your cruise? @PrincessCruises Crown Grill was voted one of the best steakhouses at sea, but lives up to this award (answer: yes!) Https://t.co/nxrbm8llPb
– Cruise Lifestyle ⚓️ (@cruiselifestyl) March 7, 2021
10. Doug Parker (@CruiseRadio)
Doug Parker is a cruise expert blogging for cruiseradio.com, which was co-founded in 2009 with sister podcast Cruise Radio News. The website has features, news, and reviews related to the cruise industry, while the weekly podcast features tips, interviews, and live cruise experiences to help travelers make decisions about cruises, destinations, and activities.
Twitter followers: 23,109
GlobalData Influencer Score: 67
New post: Battle Brewing between Cruise Lines and CDC Over Shutdown https://t.co/CFURTfIY6d #cruise
– Doug Parker (@CruiseRadio) March 25, 2021
GlobalData’s influencer identification framework identifies influencers based on their relevance; Network size, connections and followers; Engagement levels with their content and analysis and input from industry experts. Influencers are then rated based on a number of specific topic-related keywords that are used over time and weighted according to engagement metrics.
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